Installing a new air conditioning system, or even just one component of one, such as an air conditioner, oven, or heat pump, can be expensive. Many HVAC service providers offer maintenance plans and service contracts designed to mitigate those costs. A service contract makes it easy to track seasonal and annual revisions and adjustments. Air conditioning and heating maintenance plans can keep you cool in summer and warm in winter.
HVAC maintenance contracts are great for HVAC companies. Contracts provide a more constant source of income than piecemeal work and help maintain strong customer relationships. Ideally, these customers should buy more air conditioning equipment. However, some companies find selling maintenance contracts to customers a challenge.
If you're an HVAC company looking to increase your profits and customer satisfaction, offering maintenance contracts is the way to go. Here are some tips on how to make the most of your maintenance contracts:
- Offer competitive prices. An HVAC maintenance contract can be expensive, especially if you've just invested in the cost of a new HVAC replacement. Most extended HVAC warranties are only valid if your system is maintained by a certified HVAC contractor.
Many commercial HVAC companies offer plans that go beyond regular maintenance and also offer guaranteed response and repair times, service discounts, or extended warranties.
- Highlight the benefits. Make sure your customers understand the value of a maintenance contract. Explain how it can save them money in the long run by preventing costly repairs and breakdowns. Also, emphasize the convenience of having a reliable HVAC contractor on call for any issues that may arise.
- Be flexible.
Don't be afraid to offer different types of contracts at different prices. Some customers may only need basic maintenance services while others may require more comprehensive coverage. Offering different levels of service will help you attract more customers.
From competitive pricing to highlighting the benefits of a contract, there are many ways to make sure your customers get the best value for their money. With the right approach, you can ensure that your customers are satisfied with their purchase and that your business is profitable.
